Taping tends to fall into one of two camps in most people's minds. Either it's viewed as some kind of magic, slap it on and the pain disappears, or it's dismissed as a gimmick that doesn't really do anything at all. The truth, unsurprisingly, sits somewhere in between. Taping isn't magic, and it's certainly not a treatment in itself, but used appropriately and for the right reasons, it's a genuinely useful short-term tool that I include regularly across a wide range of presentations.
Taping needs to have a purpose and needs to achieve a goal for each individual person. The reason for taping people can widely vary, some people may need extra support and stability following an
ankle sprain, others may need to deload an area such as a painful shoulder to take away some of the dead hanging weight of the arm. Choosing a specific taping method based on the injury, the goal I'm trying to achieve, and the demands you're about to place on the area, whether that's a full day at work or ninety minutes on a footy field, the way both of these shoulders will be taped will vary dramatically.