Massage gets a bit of an image problem in some clinical circles. Some clinicians simply see it as filler and it isn't clinically meaningful in comparison to utilising the time for exercise or further education. Mention it to others in the medical world and you'll get a slightly dismissive response, as if it's a nice-to-have rather than a legitimate treatment tool. Massage sits in the grey in the middle of the black and white world in which we sometimes view medicine and healthcare. Massage isn't going to fix a
rotator cuff tear on its own, but used well, as part of a broader treatment plan, it's one of the most effective tools I have for reducing muscle tension, improving comfort, and creating the conditions for you to actually do the exercise work that drives long-term change. In essence, massage and my hands on treatment on its own won't fix your problem, it's an important part of the toolkit that I think is extremely powerful and often underutilised.
I use massage across almost every presentation I see, from acute muscle strains to the general aches and tightness that build up in athletes managing heavy training loads. It's rarely the whole treatment, but it's very often a valuable part of it. If I am able to improve your movement and comfort by 20-50% with 20 minutes of massage and hands on treatment I think that is a very powerful tool to use, this enables you to move more comfortably, more like yourself, complete more exercises, and ultimately return back to "normal" faster.